March 17, 201115 yr comment_510471 this is interesting: http://www.logoblog.org/toyota-logo.php dunno if its correct, seems to make sense: (starts of talking about your logo up there, and goes to talk about the current logo) In 1936, when Toyoda Automatic Loom Works Ltd. was launching its first passenger car, it needed a new trademark to commemorate the launch. For that purpose, a competition was held to establish a logo that would promote the company’s vehicles. The design requirement of the company was to create something that will express ‘the feeling of speed’. Thus, the winning logo resulted in the change of the name from ‘Toyoda’ to ‘Toyota’. This was as the Japanese lettering of ‘Toyota’ gave the logo a sleek look and was also chosen because the number of strokes in the Japanese word ‘Toyota’ (eight) was considered to bring luck and prosperity. Although no longer used on products, the original Toyota logo is still used as the company’s emblem and is given to the employees of the company upon joining. The current Toyota logo consists of the name “TOYOTA” in roman type with three ovals in red and white color scheme. ‘The two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter "T" for Toyota. The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future’ Report
March 17, 201115 yr comment_510472 Its not "tea" thats for sure :P Its Japanese, to do with lucky brush strokes and yadda yadda. There was talk of it before but i don't remember all that much of it. And i can ta be stuffed having a search for it. Edit - bugger ya dave, you beat me :P Edited March 17, 201115 yr by towe001 Report
March 17, 201115 yr comment_510582 ‘The two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota. These ovals combine to symbolize the letter "T" for Toyota. The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future’ I heard something similar, something along the lines of one of the ovals representing reliability, another representing performance and the outside oval representing their care/commitment to the customer (encompassing everything). But who really knows, it could just be marketing fluff and someone could've drawn it cause it looked cool. Report
March 17, 201115 yr comment_510613 Nah, it's straight up from the katakana alphabet. First letter is to Second is yo last is ta. The brush stroke meaning is only with the chinese/japanese alphabet known as kanji. simple answer is "the picture you posted is TOYOTA" in japanese. enjoy. Report
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