Hmm.
Irokin: Measuring it is pretty easy. You'll need to draw 1 line, and make 1 point.
First line from the pivot point of the top of your strut (where the strut top bearing is) to the pivot point at the bottom of your strut (where the ball joint is). Extend this line until it touches the ground.
Now make a point where the middle of your tyre is, on the ground.
If the line crosses exactly where the point is, then you have zero scrub radius. If it is "inside" the point, you have positive, and if it is "outside", then it is negative.
Now, what to do with this? I don't really know :P
As far as I can understand it, there are 2 main things about scrub radius:
First of all, zero scrub radius is bad, because it causes "squirm". What this is, is when you turn the steering wheel, the tyre will pivot around an axis in the middle of your tyre. This will cause the part of the tyre on one side of this axis to try to twist in the opposite direction as the part of the tyre on the other side. This is bad. So from my understanding of this, having scrub radius that puts the line on either side of the tyre (whether neg or pos) is good.
Secondly, scrub radius affects the "levalage" the tyre has on the stub axle. What does this mean? Well when you're driving, there are forces acting on your wheel all the time. Forces to slow the wheel down when you're braking, forces when you hit a bump etc, and in a FWD car forces when you accelerate. The larger the scrub radius, the more levalage the wheel has to turn the wheel, so the more force it will transfer back to the steering wheel, and to the rest of the car. This is why FWD cars typically have negative scrub radius, to minimise torque steer.
In fact, I can't really seem to find any benefit in having positive scrub radius, apart from maybe amplifying the effect of castor? Not sure.