Toyota has turned to a group of 14-18 year olds to help formulate a styling direction to appeal to the next generation of car buyers.
The manufacturer hopes the recently unveiled Sportivo Coupe concept sports car is just the vehicle to get the Toyota brand back in the minds of young drivers.
The exterior was designed in Melbourne by 29 year old Nick Hogios who won Wheels magazine's Young Designer of the Year Award in 1999.
His final design was based on feedback collected during market research sessions with a group of teenagers. "Other manufacturers are using motorsport and V8 engines but the Australian youth market is increasingly responding to small capacity forced-induction engines," Hogios says. "Especially if they perform well and sound good."
The all-wheel-drive Sportivo Coupe employs technology that Hogios says challenges convention, governments and motoring authorities equally.
Take, for instance, the Sportivo Coupe's speedometer. It relies on signals mounted on roadside advisory signs to display the speed limit at all times in the car. The speedo reconfigures itself, with the new limit positioned at the top of the dial for easy reference.
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Taken directly from the Motor Section of the Geelong Independant Friday June 4.