yeah, couldn't agree more, the Sportivo name just sounds weak: Sport Evo as in e30 M3 or 190e cosworth sounded cool but just doesn't suit toyotas with its gay spelling. which is sad because the latest sportivo would be a good car with its megapotent 1.8, but its badges just don't sell it. Levin was heaps better.
Off topic, what other cars used race track names? I can think of the Mazda Rx7 bathurst and maybe the Skyline N1 but what others are there?