Thats a new Fiat 500 Jip, re-release of a semi cult car like the mini and bug.
FYI, Fiat is an "owning" company, not an "owned by" company. Don't know if these still have all of these, but they used to own Lancia, Alfa and FERARRI!!!! Ever noticed this one the nosecone of an F1....
:hmm: